Iris Patricia Furer

Business Economist / Emotion Coach

CEO Transformation Partner

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Hi, my name is Iris Patricia Furer

I'm Swiss, married to a Dutchman, living in the Netherlands, working across Europe and globally.

Magic & Logic in Action

Impactful, fundamental and life changing transformation happens every day 

I am passionate about working with global C-level executives to partner up and coach their unique transformation process from unconscious surviving to conscious thriving with my unique 9 step Triple A Spiral Transformation Approach.

In a world, that is so connected and interconnected on all levels, that has become increasingly unpredictable, uncertain, volatile and more and more digital, in times of disruptive change and with attention for diversity, we all are invited to learn, evolve and grow continuosly. 

Personal Transformation is key for a leap in consciousness that lets you grow, feeling great and energized even in times of disruptive change.

Let's connect! Looking forward to meeting you!

What do I personally mean with Transformation?

Transformation is a fundamental leap of growth in your consciousness. You make bigger steps in less time, with more impact on a personal and professional level. It is the opposite to the stressful mindset of "higher, faster, further". Transformation is about flexibility, clarity and depth, it is about mental, emotional and spiritual growth - mind, heart, body and soul together. It creates a healthy response to life and its demands, we recognize and accept our life's lessons, we take the learnings and move on freely, feeling empowerd and fulfilled.

"Her method is surprising. She's helped me with a big life change."

"Iris has a gift of reaching our deeper selves. Her method is surprising. However, given recent learning on neuroscience and how the brain actually works, one can appreciate why this transformative approach is so impactful. Using her skills and empathy, Iris helps lower rationalisations and intellectual barriers to identify and reach those emotional triggers that mark or impair us. Often, they are ones we don’t associate to the feeling until we go through the process.

She's helped me with a big life change, applying for leadership roles, and braving a new path in an uncertain time.

Even after working with Iris for a couple of months, I’d catch myself carrying on ahead of something and thinking: I don’t need a coaching session, ‘I’m good’. Then I’d think again and schedule one because working with Iris makes me ‘great’.

Elizabeth, Policy and Public Affairs Executive (France and Canada) 

"Her structure, flow, in-person and online is so supportive"

"I highly recommend Iris as a coach. Key benefits I have experienced are:

  • Working through barriers that have built up over time and in a period of transition have needed to be addressed both personally and professionally
  • Feeling stronger and re-empowered to take new steps personally and professionally
  • Inspired to look at my professional life differently and relieved to be honest about it being a new phase.


The key is to be open and ready for the approach. If you are looking for a more traditional life coach to help you further then perhaps Iris is not what you are looking for. If you are seeking to grow, learn more about yourself and opportunities and transform your path then Iris is a perfect match!"  [ full version...]

A.H., International Connector and Multicultural Expert, Europe/USA/Asia


"Magic & Logic in Action"

"Iris Patricia Furer has an extraordinary gift and talent which she brings to the table during her transformational coaching work.

What specifically attracted me when we first met was what I would describe as her “Global Citizen” attitude. She looks beyond borders, barriers and limitations, inside and outside of people. This adds a lot of value to people’s wellbeing and to their own personal contribution in this world. Her unique in-depth way of coaching, the variety of tools she has at hand and her explorative questioning may be challenging at times – for me it certainly was. However, it has always been rewarding. Her coaching style is discrete, respectful, compassionate and in a weird way fun, too. Together we have gone to the edge of the abyss and then we jumped into the unknown, where I did find a lot of old clutter as well as immense treasures. We have cleared much of the rubbish of my past and we have unearthed the treasures which I was not aware of.

All of this is “magic & logic in action”.

It made me feel lighter, freer and my perspective on life has changed: from now on solutions become possible which were not visible or tangible before. Issues with others and myself start to dissolve, and I can feel the healing happening. I am becoming a better version of myself day by day." [ full version...]

EdK – Independent Entrepreneur & Talent Scout, the Netherlands

"All sustainable success is built on personal performance."

"I have got to know Iris as the catalyst to help me build this sound and stable basis for performing at my personal best, and in line with my best self. Her unique talent in helping people dig as deep as needed into any issues or perceived barriers,

and resurface same yet different, at the “next level”, helping people to access, unfold and

live their personal potential is something that I greatly appreciate and admire."

Petra S., Head of Global Marketing, Switzerland


CEO Transformation Facilitator, Coach & Confidante
Regional & Global

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*let there be light, love and truth - deus dabit vela*

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